People use Google and Pinterest to find content to enhance their lives. Lifestyle content helps you connect with your ideal customer as you are offering something they value.
I write business-to-business content for small business and not-for-profit organization's websites. Most of this content is anonymous, ghostwritten content. Here are a few samples of bylined on branding, small business marketing, or social media.
People are hungry for fitness information that is easy to understand. My content writing career started as an active lifestyle blogger. I create empowering and useful content on fitness technology and wearables.
If your business involves food or drink, recipes are a great way to attract traffic to your website.