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Amazon Cloud: What is Amazon Marketing Cloud? Benefits and Use Cases
Ecommerce advertising revenues nearly quadrupled between 2019 and 2023, according to eMarketer and Statista. With sellers spending so much money to get shoppers’ attention, the need for accurate analytics has also grown. Marketing your store without accurate analytics is like leaping without a net. Yet, getting the information you need in today’s privacy-conscious environment is becoming harder and harder. This is where Amazon Marketing Cloud shines. Let’s explore how the program works, its use cases, and its benefits for sellers!