Sam is a social media specialist and content writer. She frequently writes business-to-business (B2B) content for boutique marketing agencies, website designers, search engine optimization (SEO) consultants, and content marketers. She ghostwrote most of that content, but here are selected social media and branding articles.
Three Reasons Why Your Content Should Speak to Humans, Not Bots Sometimes small business marketers publish content with the sole intention of ranking on search engines like Google and Bing. After reading a couple of articles about search engine optimization (SEO), they try their hand at keyword-optimized content hoping to outrank their competitors. If you write content just for bots, it is time to evolve. After all, the year 2000 called, and they want their SEO strategy back! Instead, publish