Sam is a social media specialist and content writer. She frequently writes business-to-business (B2B) content for boutique marketing agencies, website designers, search engine optimization (SEO) consultants, and content marketers. She ghostwrote most of that content, but here are selected social media and branding articles.
Pinterest and Instagram are marketing gold mines for local travel and hospitality brands. Using these social media platforms, it is easier than ever to reach and engage future guests. But sometimes small businesses with limited marketing budgets overlook the importance of social media marketing beyond Facebook. Sadly, they miss out on opportunities to connect with potential guests early in their vacation planning process. The good news is with a little planning and creativity, you can draw peo